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Brochure tips

Here are valuable tips to improve the marketing power of your brochure. These are excerpted from a speech I gave recently to small business owners at the Twin West Chamber of Commerce.

  • Use a pain question (“Are you getting all the service you deserve from your marketing agency?”.
  • Use the word “you” more than “we” throughout your body copy. 
  • Try to avoid including prices, pictures of staff and client lists.
  • Consider using a pocket folder – it’s more flexible and you can customize the brochure to each reader.
  • Don’t be afraid of using white space.
  • Use no more than 3 different font types.
  • Make the brochure’s look & feel compliment your existing letterhead, business cards, other sales literature.
  • Always give your reader 3 ways to respond (phone, email & website at the very least).
  • Proofread the brochure by reading it out loud.
  • Use subheads to break up copy.
  • Include testimonials - they’re a great credibility builder.
  • When possible, use captions for your photos -  they are widely read.

OK fellow bloggers, what have I missed...?

February 11, 2005 | Permalink

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