Choosing a web site address

If you're choosing a URL for your new website, make sure it passes this test. Is it easily understood when you give it out over the phone?

I call this the phone-test, and your should pass this basic test.

Call up 5 people you know and tell them you're starting a new website with the URL of ...(fill in the blank). Then listen. Some reactions you might get are:

• "How do you spell that?"
• "Is that L-O-T-S O F-U-N.com or L-O-T-S A F-U-N.com?"
• "You must have just gone into a tunnel on your cell. What was that address again?"

Or, the person will just giving their opinion of your address. If this happens, your address has passed the phone test.

Over the life of your business, you're going to tell your address to a TON of people. Make sure it passes the phone test first and you'll save yourself a lot of time later on...