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Color in marketing - What do certain colors mean?

What do certain colors mean? Since 1997, Color Com has surveyed over 30,000 around the world to try to find out what certain colors mean. Here are some of the results:

Characteristic                              Color
Happy                                      Yellow
Pure                                           White
Good-tasting                           Red
Sexiness                                    Red
Mourning                                  Black
Dependable                              Blue
Expensive                                 Gold
Inexpensive                             Brown

Interested in more Color in Marketing topics? In future issues of my Marketing Tips and Tools e-newsletter, I'll cover even more tips.

January 23, 2006 | Permalink

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