Brochure Tips - An excerpt from Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity

Straight from the pages of my soon-to-be-released 2nd book, Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity, here's a list of questions every marketing leader should ask themselves BEFORE designing a new brochure:

* Will the brochure be sent through the mail to anyone who inquires about your company?

* Would it ever be sent to cold prospects?

* Will it be used as a sales aid during a sales call?

* Will it be used as a leave behind after a sales call?

* Will it be passed out at trade shows?

* Will it be used at point-of-sale?

* Can it be used as a training device for new sales reps? New employees?

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