A tagline tip - An excerpt from my new book Stand Out from the Crowd

Your company’s tagline must differentiate you from your competitors. To find out if yours does, collect three of your closest competitors’ taglines and compare them to yours. If your tagline is interchangeable with the other ones, you still have work to do. Remember: a tagline should be uniquely yours.

Click here for more information on my new book Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity