Small Business Marketing Plan

As a small business marketing consultant who specializes in developing small business marketing plans, I see the need for two conditions to be in place for success. First, your company’s leadership must be 100% committed to the effort. Without this commitment, demonstrated daily, the marketing effort will stall.

Second, your company’s marketing also needs a designated driver—someone who is tasked with executing the marketing plan and hitting deadlines. In larger companies this is a marketing manager; in smaller ones it could be a sales assistant, an administrative assistant, or even the president’s secretary. Without these two things in place, your small business marketing plan will be doomed from the start. But with them in place, your small business marketing effort will succeed.

If you want to learn more about how to develop a small business marketing plan, my book The Marketing Toolkit for Growing Businesses might help.