« Definition of Marketing | Main | Top Marketing books for small business marketing »
Do you want business growth? Try publicity
One secret to business growth in today's media-driven world is to get publicity. Most small business owners who are looking for business growth eventually find publicity to be among their favorite friends. Why?
Because publicity will help your business growth by:
- Increasing awareness significantly
- Generating new leads
- Establishing credibility for your business
- Earning more trust from your buyers and
- Gaining approval in the eyes of your investors, employees or vendors.
I'll get into all of these business growth benefits at a later date, but for now the lesson is this: if you want business growth, turn to publicity.
One great tool is to help you with this is PRLeads. This service matches you (or key executives from your business) with reporters and editors who are looking for sources they can quote in stories they're writing.
Hard to believe? I thought that too, at first. But then I joined PRLeads and was fielding queries from reporters and editors the very next day. So far since joining several years ago, I've been quoted in Entrepreneur Magazine, Inc Magazine and about a hundred other publications.
One secret to business growth is publicity and the secret to publicity is appearing in the press often. PRLeads will help you do that.
February 12, 2007 in Marketing Tips | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4eee53ef00d8353ea65b53ef
Listed below are links to weblogs that reference Do you want business growth? Try publicity:

