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Small business marketing plan tip #3
I've been working with small business marketing plans now for 20+ years and one thing I know about small business marketing plans is that over 90% of them fail due to improper implementation. You see, the real secret to a successful small business marketing plan is to constantly, and conscientiously implement it. And very few small business owners commit to proper marketing implementation.
Here are some tips on successfully implenting your small business marketing plan:
- Agree to work only 15 minutes on a task – If you want momentum, you must work on your marketing every day. To help with this, pick one task from your marketing to-do list and say to yourself, "I’m going to work on this for just 15 minutes today". Then, set an alarm for yourself. What I’ve found is that most small business marketers, upon hearing the alarm, will be so engrossed in their work, and so proud of their progress, that they will work well past the alarm going off. What they needed to do in the first place was mentally commit to just 15 minutes.
- Always establish a project’s drop dead date – A drop dead date is the absolute last date you, or anyone in your company, can touch a marketing vehicle (i.e. the final layout for a brochure, the final copy for your website). After this date, others outside your company will perform all remaining work on the project. Memorize this drop-dead date, then manage all activity so you honor this all-important date.
- Budget for maintenance tasks - If your marketing effort is more than a year old, you’ll probably have maintenance tasks to budget for—both mentally and financially. Any program you’re repeating, or any ongoing marketing task (e.g. generating monthly e-newsletter, reviewing website metrics) should be accounted for in your timelines and budgets.:
If you want your smalll business marketing plan to succeed, you have to work at its implementation. This fall, I'll be launching a virtual action group to help small business owners and solo entrepreneurs with their implemention. If you'd like to learn more, email me at lipe@emergemarketing.com
March 19, 2007 in Small business marketing plans | Permalink
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