New reviews for Stand Out from the Crowd

My second marketing book, Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity, was just reviewed by the prestigious Midwest Book Review.

Here's an excerpt:

"Offering a plethora of tips, tricks, and techniques to build a reputation and make a long-lasting impression upon clientele, Stand Out From the Crowd covers how to properly craft a mission statement, create an intense focus on one's target markets, deliver world-class service, determine a properly balanced fee for services rendered, write copy that motivates people to buy, use taglines, logos, and colors to maximum effect, and much more. Enthusiastically recommended especially for anyone involved in establishing a company's brand and identity."

I'm honored that any book of mine would garner praise like this from the Midwest Book Review.