Small Business Marketing Tip - Make your URL more readable

Most small business marketing people look for ways to make their brand stand out. Here's a great way to do this with your small business website's address, or URL (uniform resource locator).

If your small business website URL combines several words (e.g. www.emergemarketing.com), make sure to capitalize the beginning letter of each word in the string. So, www.emergemarketing.com would be written www.EmergeMarketing.com . Make sure you do this in any offline marketing effort (e.g. direct mail, etc) as well as in your online efforts (e.g. e-newsletter).

When you do this, you help the reader distinguish the different parts of a URL and make it easier for them to understand and internalize your small business brand. If you don't do this, readers of your promotional messages will find it that much more difficult to understand what your site is called.

For example, when you read the URL www.gooverit.com you may be tempted to think it's the GooVerit site rather than the GoOverIt site.

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