Small business branding; Developing a FAQ page for your website

If small business branding is all about developing trust and credibility among your buyers, then what better place for a small business branding program to invest than in your website's FAQ page. If you think about it, this is where a large percentage of small business shoppers will go to get their questions answered about doing business with your firm. So, a FAQ page is actually a sales and marketing tool that can help qualify your website visitors and move them closer to doing business with you.

FAQ pages are so ubiquitous these days, that I daresay having one is a small business branding convention.

Here are some FAQ questions you should consider answering on your website's FAQ page:

* What does a _________________________ (e.g. marketing consultant) do?
* How is your firm different from all other __________________________ (e.g. marketing consultants)?
* What's the profile of an ideal client for your firm to work with?
* What reasonable outcomes can I expect from working with your firm?
* What do you charge? How do you bill?
* What are your terms?
* Do you guarantee your work?
* What steps are necessary before we can begin working together?
* What recourse do we have to terminate a relationship once our work begins together?

There are many more FAQ questions you could post on your site. If you're looking for more FAQ's, try talking with your customer service staff and searching through service email logs to discover which FAQ's should be included.

If I've missed a glaringly obvious FAQ that should be included...just post a comment here.

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