Website marketing: 3 phrases that should never make their way onto your home page

Small businesses should pay a lot more attention to the copy on their website's home page. After all, along with the graphics, it's the first thing a visitor is greeted with that deepen that visitor's understanding of what that company is all about.

To improve small businesses website copy, I'd like to point out some copy phrases that should never appear on your home page:

1) "Established in 1994, we..." - Visitors are looking at your home page to see if you have what THEY need. This phrase belongs in the "About Us" page where the visitor will click to learn more about your company.

2) "Congratulations...." - This phrase is lifted from an actual website's home page. It then goes on to congratulate Heather Cornsquatter on winning the flat screen TV during their open house. Not many visitors really care. Announcements like this are better served in the "News" or "Announcement" pages of your site.

3) "Welcome to XYZ's website..." - When visitors arrive at a website, they're really not looking for a welcome. Maybe when they enter a building, but not a website. Save this greeting for in-person.

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