Debunking the 24 hour small business marketing plan

There’s a popular trend in small business marketing today to tell people it will take a ridiculously short amount of time to complete something. For example, if I say you can have rippling abs in 24 hours, now I’ve got your attention, right?

Well, the sad fact is claims like these are false and misleading. I know this approach appeals to our time-starved society’s lifestyle, but when it comes to small business marketing plans, it’s all wrong.

Look, I’ve consulted directly with hundreds of small businesses and worked with thousands more solo entrepreneurs, and I’m here to tell you that developing a realistic and practical small business marketing plan WILL take more than 24 hours. The myth of the 24 hour marketing plan is spreading like wildfire, but what it really deserves is a thorough dousing. Remember that nothing in this world that is worth having, ends up taking only 24 hours.

If you want to reach conclusions about 1) who you should market to 2) what you should say to them and 3) where you should say it, then you’re going to require time to reflect.

If this makes sense to you, you might want to check out my brand new e-book How to Write a Marketing Plan that Wins New Clients and Grows your Business.