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How to decide on the right marketing tools for your small business marketing plan
In my brand new e-book, How to Write a Marketing Plan that Wins New Clients and Grows Your Business I define a successful marketing plan tool as one that satisfies 3 criteria:
* Comfort
* Effectiveness
* Sustainability
Let me explain....
After working with hundreds of small business leaders to develop marketing plans, I've learned that a successful marketing tool for that business is one that the leader 1) enjoys doing 2) generates a favorable response and 3) is consistently pursued. Hence, one that is 1) comfortable 2) effective and 3) sustainable.
If you struggle with finding marketing tools that you enjoy and are effective, then you owe it to yourself to check out How to Write a Marketing Plan that Wins New Clients and Grows Your Business.
I guarantee it will help you identify the marketing tools that will gorw your business and gain new clients...or your money back.
February 18, 2008 in Small business marketing plans | Permalink
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