Does Branding really work for your Consulting Firm?

Consulting firm marketers are always touting the value of establishing a brand…and now they have the data to back it up. RainToday.com found that consulting firms, that are well-known in their target markets, receive higher fees, see their revenue grow, and earn higher profits than their lesser-known counterparts.

Last month, RainToday published its Fees and Pricing Benchmark Report: Consulting Industry 2008 research, in which we surveyed 645 consultants to find out what challenges firms face when setting fee levels. They revealed hourly rates, profitability, discounting norms – a bunch of great stuff.

Check it out...