Small Business Marketing Tip - How to use R&D to Boost your Marketing

Most small business marketing folks see R&D (research and development) as a time intensive, costly process. I don't. That's because this small business marketing person uses R&D as as an abbreviation for "rip off and duplicate".

We small business marketing types have limited budgets and all-too-limited time, so we can't start all our marketing efforts from scratch. That's why when I first heard R&D refer to rip-off and duplicate, I was hooked.

Rip off and duplicate simply means to keep your eyes open in the market. Then, when you see some marketing program that grabs your attention, adapt it to your business. You'll save time and energy and be faster to market with a new marketing initiative.

R&D really works for small businesses, but only when it stands for rip-off and duplicate.

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