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A Recession-Busting Marketing Offer for Small Business

If your small business is looking for a small business marketing offer, you needn't look any further than recent headlines. In today's headlines, I read that Hyundai has just announced its "Hyundai Assurance" offer which allows any Hyundai new car owner the opportunity to return their brand new Hyundai car if they suffer "life-altering circumstances", which include involuntary unemployment, self-employed personal bankruptcy and several others.

Brilliant.

In one fell swoop, the company has distinguished itself from all other car manufacturers and engendered the trust of car customers.

Let's face it, in today's teetering economy consumers want assurances; in short they are risk averse. They want manufacturers to offer them risk-minimizing offers, rather than "money-saving" ones. Hyundai has capitalized on the market's sour mood and given itself a point of difference in its marketing plan.

See if your small business can't take a hint from Hyundai and craft a risk-free offer to give your buyers the assurance they need to do business with you.

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January 6, 2009 in Small business marketing plans | Permalink | Comments (3) | TrackBack