Color in Marketing; It Matters...

How do you feel when you walk into a pink room? What’s your first reaction when you see a red street sign? What’s your first thought when you see someone dressed entirely in black? Since early childhood, color has triggered in each of us a wide range of emotions, so much that we often take color for granted. Don’t. The success of your company’s identity program hinges on the proper use of color in marketing.

Often referred to as the "silent salesperson," color can attract a buyer’s eye, plant feelings in her heart and draw her in to your message. Over time the buyer will associate certain colors with your company, and will instantly recognize any communication of yours—as long as your company’s colors are used consistently.

Face it; good use of color in your marketing can sear your company’s identity into a buyer’s mind. Bad use will get you remembered for all the wrong reasons.

There's a whole chapter on Color in Marketing in my latest book Stand Out from the Crowd. I also cover Color in Marketing topics more in depth in my Marketing Tips and Tools e-newsletter