Smart Marketing

Small Business Internet Marketing: Key Website Navigation Sections Needed

Every small business that has a website should try to standardize portions of that small business website. I know this flies in the face of the marketing principle to be different whenever you can, but with the web maturing a bit, and standard conventions in small business websites becoming more pronounced, I think there are several navigation sections that website visitors come to expect when they land on your site.

They are:
About Us - Visitors who are new to your site, and don't know much about your company, want to start with the basics. An About Us section not only answers many of a visitor's basic questions about the small business, but it also helps them understand how the company positions itself. Note: the search engine savvy marketer makes the tab read "About (your company name)" instead of About Us so the search engines digest another mention of your company name.

Products (or services) - Another standard tab that people hunt for. Not only does the first time visitor want to understand the broad company view (About Us), but they also want to know what do you offer me that I might be interested in?

FAQ - FAQ pages are becoming the de facto standard these days. Not only is a FAQ a great way for visitors to answer their own questions, but it's also a great way to allow visitors to prequalify themselves. For example, if your FAQ page has the following question "What is a profile of your firm's best prospect?", the reader may start to see themselves in the answer.

I'll cover even more of these standard navigation sections of a small business website in future issues of my newsletter Marketing Tips & Tools.

Small Business Internet Marketing: Web 2.0 Is the New Direction

If you're in charge of marketing for your small business, you'll want to check out Michael Wesch's YouTube video The Machine is Us(ing) Us. This 5 minute video will expand your mind into appreciating how the internet marketing landscape is fast changing for any small business.

If you watch the video pay particular attention to how "mashing" is becoming popular (you'll see a brief section on it at towards the end of the video). Seems like the newest wave.

If your small business is considering how its marketing should change ahead of the curve, this video can serve as a useful guide. Web 2.0 for small businesses is here to stay.

After you've had a chance to view the video, I'd be curious to get your feedback. What does the video say to you?

Like what you read here? Try subscribing to my newsletter Marketing Tips & Tools.

Small Business Internet Marketing Offer: Learn More About AWeber

What do industry giants like Disney, Microsoft, Intel, and
American Express have in common? They've all sought out the
expertise of the "master of targeted opt-in e-mail," Jonathan
Mizel. Now you can, too…

Hardcore businesses pay thousands of dollars to hear Jonathan
speak, but you don't have to. Through an exclusive offer with
AWeber Communications, Inc., you can hear directly from Jonathan -
for FREE!

Right now, the 2-part video of Jonathan's sequential
autoresponse seminar in London, England is in the AWeber
control panel. In this amazing hour, Jonathan reveals:
* Totally unique ways to use AWeber autoresponders
* TWO case studies of DOUBLED, even TRIPLED profits
* Secrets of super-marketers like MARLON SANDERS
* Jonathan's own secrets, a peek inside his organization!
This video puts thousands of dollars worth of intellectual
material at your fingertips. Take advantage of Jonathan's
expertise right now!

Order an Unlimited Follow up Autoresponder from AWeber today
to get access to the revealing e-mail secrets of Jonathan Mizel. Just click here and you can learn lots more about this cool internet marketing tool.