Smart Marketing

Keeping up with the Rule of 7 - AWeber's autoresponder shines

Marketing's Rule of 7 states that it takes a minimum of seven points of contact to transform a cold prospect into a buyer. Seven is the minimum. Points of contact can be measured in personal communication (e.g. phone calls, networking, face-to-face sales calls) or non-personal  communications (e.g. emails, direct mails, publicity mentions).

So, armed with this Rule of 7, what is the best marketng tool to help achieve seven points of contact (and more)? It's an autoresponder series offered by companies like AWeber. 

The reason an autoresponder series is so powerful is because:

• Most website visitors don't order on the first visit.
• They don't know enough about your offer to order the first visit.
• They're busy with other projects.
• They might not have the money to purchase immediately.
• They're still evaluating other products or services and haven't made a decision yet.

What does AWeber's comprehensive system offer you?:

• Visitors request information from you via email or through your web site, and it is automatically delivered to them within seconds automatically!
• The name and e-mail address of each subscriber is automatically added to your AWeber database, saving you endless hours of data entry!
• Personalized follow up letters are automatically sent to each of your subscribers at regular, predetermined intervals, building trust and rapport between you and your subscribers!
• You spend more time with your family, since AWeber is doing so much of your work!
• Your efficient AWeber follow up account converts subscribers into customers without intervention from you!
• Save time, reduce stress, build customer loyalty, increase conversion ratios, and make more money!

If you're interested in taking a test drive of this powerful system, visit AWeber's site. This is one of only a handful of products I wholeheartedly endorse.

Search Marketing Standard-A valuable marketing tool for all internet marketers

The latest issue of Search Marketing Standard magazine just arrived and my hat is off to Boris Mordkovich and Andrey Milyan for their fine work again with the publication.

I learn a bunch of new things from each issue of the magazine and this edition is no different. In this winter edition, some of my favorite articles include "Branding; A Better Path to Search Engine Rankings", "Defining Click Fraud" and an excellent article that compares two keyword research tools; Wordtracker vs. KeywordDiscovery.

If your business counts on search engine marketing for clicks or revenue, or you just have an interest in keeping up with one of marketing's most dynamic marketing tools, check out Search Marketing Standard.