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Small Business Marketing - The Best Ways to Guarantee your Service

If your small business marketing efforts are coming up short, think about offering a guarantee. A guarantee for your small business does two things: 1) It sends a signal that you're serious about providing top-notch quality and 2) It transfers risk from your customers back to you. That is to say, a customer who sees your company has a guarantee will feel more comfortable about working with your small business because he/she no longer feels like they're taking on all the risk.

Here are the best kinds of guarantees you can offer your small business customers:

* Money Back Guarantee - You promise to refund to your customer all money if your product (or service) does not meet their expectations.

* Price-Protection Guarantee - This allows the customer to lock in a price for a pre-determined length of time.

* Lowest price Guarantee - This guarantee assures customers that you have the lowest prices available for that product or service.

* On-time Guarantee - If your customers value on-time delivery, and you can deliver on it, this is a great way to differentiate your company from others.

Many small business companies overlook the guarantee as a viable tool for your Marketing Toolkit. Yet, in today's conservative business climate, a guarantee can help your company Stand Out from the Crowd.

Like what you read here? You may want to check out Marketing Tips & Tools.

July 23, 2008 in Small Business Marketing | Permalink


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Good Suggestions. Especially in an industry with lots of competition this is a great strategy.

I am president of a business association Rainmakers - www.gorainmakers.com and about two years ago we started offering a Money Back Guarantee if people joined, came to events, and didn't geel they got twice the value of what they invested.

We rarely refund money, but frequently get people to join as a result.

I am going to post a link to this article from my blog at www.roundpeg.biz. I think my readers will enjoy it!

Posted by: Lorraine Ball | Jul 23, 2008 5:45:14 PM

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